I can help you talk to your customers.
Because I am one.
As a consumer, seeking out the right sustainable product to fit your need is no easy task. Sometimes there’s not enough reliable information… or enough choice. Or just when you think you’ve made your choice based on the sea of contradicting reading material you’ve carefully sifted through, you can’t get your hands on it… because the salesperson has never heard of it! As a consumer, I find that so frustrating. And as a company, I’m sure you do too. That’s why communicating your sustainability efforts effectively is so important.
You have to make your customers see you.
In the Business-to-Business world, it’s no different. Buyers want to see how you have the edge. They want to see why you are passionate about your product, your process, and your mission. And more importantly, they want to see how you can help them achieve their business goals.
So flaunt it, baby! It might be just the thing your buyer is looking for.
Here’s how I can help.
I write various forms of marketing materials to help you solve your customer’s problem. Such as:
Written in long-form, white papers (otherwise known as “Special Reports”) are designed to educate your customer and help them with a specific problem in a generic, helpful, “non-salesy” way. When done effectively, a white paper positions your company as the logical solution to meet your customer’s business needs.
Click here for a sample of my work, and here to learn more about how these marketing pieces can help grow your business.
By using the ancient art of story-telling, a case study is a modern success story and tells how your company has helped one of your clients. It explains their problem and describes how your product or service helped them overcome a major challenge.
Click here to learn more about how telling your story of helping someone could help you.
An excellent marketing tool, a press release brings attention to your story and your company in a timely and newsworthy manner.
Click here to learn more about why it’s important to spread the news about your business.
Keeping up with demand for new content is hard to do. That’s why many companies choose to outsource this service. An article is a great way to cover a well-defined topic of interest to your audience. It shows your understanding of a problem, and helps position your company as a thought leader.
Like the idea of freeing up some time and taking the pressure off having to frequently come up with new stuff? Learn more about it here.
If you want to generate new leads or create a click-through to your sales page, a landing page can help you get the results you need. See what a landing page can do for your business here.
Help your customer discover what you are offering, by leading them and tempting them, and preparing them to buy. The fundamental structure and careful wording of a sales letter is the cornerstone of good copy.
Read more about sales letters here to see if this approach can inch you closer to increasing your profits.
Don’t just take your web developer’s words for it. Let me write benefit driven copy that best sells what you create.
Contact me today for a free, no-obligation consultation. We’ll build a dynamic strategy to move your business forward. And if you’re not sure what you need, call me anyway. We’ll discuss your business and work out the right plan. No question is silly. And if I feel I can’t help you, I’ll just let you know.
Let’s change the conversation by starting a new one. And together, let’s make business a little greener!